Feminist theorists
Feminist Theory- van Zoonen Key Ideas: We get our ideas about gender from the media- we see what it means to be masculine or feminine from what we see in the media. Our ideas about gender depend on the historical and cultural context e.g what it is like to be masculine in the 1950s is different to what is believed in 2020. Women are objectified in the media. We live in a patriarchal society dominated by men. Women and men are presented very differently in the media. Women are seen as domestic, emotional, dependant upon the man whereas men are seen as 'bread-winners', professional and independent. Men and women's bodies are represented in different ways. Men: bodies that should be admired as it is something they have worked hard for. Women: something that we want to buy, have or take. Feminist theory-hooks Key Ideas: Believes that feminism is the struggle to end patriarchy and oppression of women. Feminism is a political commitment- you need to be phy...