Feminist theorists

Feminist Theory- van Zoonen
Key Ideas:

  • We get our ideas about gender from the media- we see what it means to be masculine or feminine from what we see in the media.
  • Our ideas about gender depend on the historical and cultural context e.g what it is like to be masculine in the 1950s is different to what is believed in 2020.
  • Women are objectified in the media.
  • We live in a patriarchal society dominated by men.
  • Women and men are presented very differently in the media. Women are seen as domestic, emotional, dependant upon the man whereas men are seen as 'bread-winners', professional and independent.
  • Men and women's bodies are represented in different ways. Men: bodies that should be admired as it is something they have worked hard for. Women: something that we want to buy, have or take. 
Feminist theory-hooks
Key Ideas: 
  • Believes that feminism is the struggle to end patriarchy and oppression of women.
  • Feminism is a political commitment- you need to be physically trying to change things.
  • There are levels of discrimination-women are not all discriminated against in the same way or to the same extent.
  • Intersectionality: considers the way in which multiple identities and systems of oppression overlap e.g race, sexuality. Women are discriminated more/less depending on ethnicity and class. 

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