Audience theorists and Stranger Things
Fandom- Henry Jenkins
End of an audience- Clay shirky
Key Ideas:
- Believes that fans play a key role in the media.
- Textual poaching: audiences taking a media product and remaking it or reworking it to create their own meaning (fan fiction)
- Spreadable media
- New media has accelerated participatory culture in which audiences are active and creative participants rather than passive consumers
Jenkins applies to Stranger Things
- The series has a strong fan base.
- Fans often create negotiated readings of the text
- Fans have done textual poaching
- Fans have helped in the marketing process as fan art was shared by official Stranger Things accounts.
- An example of textual poaching that someone has carried out is a video named 'Classic Barb: a stranger Things spin off' which features a 1 minute video focused on the character of Barb and highlights how in the show she was a background character but this video uses that and makes her a central character. This helps Stranger Things as it shows clips from the show so people will see and may be interested in watching the series.
Key Ideas:
- Passive audience: people who mindlessly watch or read without having to really think or do anything.
- Active audience: Interact with the media
- Thinks that passive audiences no longer exist and we are now more of an active audience due to technology
- New media: Media which is created by the individual, not traditional media
- Audiences are embracing new media through the internet
- Audiences enjoy speaking back to produces as are able to now which breaks down the hierarchy of producer to consumer
- Fans have interacted with the cast of Stranger Things through social media.
- Fans write online what they think about the series and create their own media.
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