Newspaper Research



Owned by: Reach PLC who are Britain's largest newspaper magazine and digital publisher. They own 150 newspaper titles.

Ownership model: Reach are a PLC so the public can buy shares in the company. They make money to fund the paper from: the newspaper sale price, advertising, shares and sponsorship.

Political leaning: It has supported the Labour party since 1945.

Brand Statement: 'Our mission is to make sense of a rapidly changing world for our readers. To challenge wrongs where we see them. To stand up for the underdog against authority. And to entertain.'

 What they stand for: The mirror has campaigned for a lot of social changes, such as: for more lifeboats on boats since many died on the Titanic, to change the law on organ donation and help with the steal industry. They even host the 'Pride of Britain' awards which celebrates the ordinary people who have have done extraordinary things.

Audience: 18-30-year olds, C2,D,E, popular with both men and women.

Sub-genre: Tabloid


Owned by: News UK (owned by Rupert Murdoch) part of News Corp 

Ownership model: News UK is privately owned by Rupert Murdoch and part of the News Corp which is also privately owned.

Brand statement:'Sun is more than a newspaper. It is an instigator, an entertainer, a cultural reference point, a finger on the pulse and a daily relationship.'

 What they stand for: The sun cares about quality of life, the kind of world we live in and people. It has been campaigning for social change on issues such as: Shelters for abused women, help for male suicide. They want to improve the lives of ordinary people, regardless of their background.

 Audience: C2, D, E. The average age of readers for the printed version is 35-50 years old. More papers are sold to male readers and most readers earn less than £30k.

Political leaning: The sun has shown support for both the Labour party and Conservative party. In the most recent election it supported the conservative party.

Sub-genre: Tabloid
Owned by: Part of News UK (owned by Rupert Murdoch) Part of News Corp

Ownership Model: News UK is privately owned by Rupert Murdoch and part of the News Corp which is also privately owned.

Brand statement: the newspaper wants to be like a  'well-covered table, it should contain something suited to every palate” including politics, foreign affairs, matters of trade, legal trials, advertisements and “amusements”.

 What they stand for: Providing high quality, trustworthy information .

 Audience: A,B,C1. High class.

 Political leaning: The times has supported both labour and conservative they have a mixed opinion.

 Sub-genre: Broadsheet

 Owned by: Viscount Rothermere as part of DMG media

Ownership model: Privately owned

Brand Statement: 'As well as giving you all the stories you need to know (from breaking news to the biggest sport stories), Metro also has all the stories you want to know.'

What they stand for: Entertaining and keeping informed their audience. They also support charities such as: Orbis, Mind.

 Audience: Young, mobile-savy metropolitan

Political leaning: Doesn't have one.

Sub-genre: Tabloid

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