The Big Issue lesson 4- 27th Jan
Why might The Big Issue often use intertextuality? 72% of readers are ABC1 43% are AB Reformers, explorers The Big Issue may use intertextuality to appeal to their target audience who will have the cultural capital to understand these references. The Big Issue and politics The Big Issue holds every politician to account no matter what party they are from. It is critical of politicians, big businesses, and banks in order to try and achieve their aim of social inclusion and ethical capitalism. Outside of mainstream media The Big issue is a magazine that is outside of mainstream media. Because of this, it therefore shows different views and opinions to magazines found within the mainstream media as it has different ideologies. The intended purpose of the magazine is to help society and 'dismantle poverty' therefore this influences the type of content in produces within its magazines. This is different to mainstream magazines who usually are set up with the purpose t...