The Big Issue lesson 4- 27th Jan

 Why might The Big Issue often use intertextuality?

  • 72% of readers are ABC1
  • 43% are AB
  • Reformers, explorers
The Big Issue may use intertextuality to appeal to their target audience who will have the cultural capital to understand these references. 

The Big Issue and politics

  • The Big Issue holds every politician to account no matter what party they are from. 
  • It is critical of politicians, big businesses, and banks in order to try and achieve their aim of social inclusion and ethical capitalism. 
Outside of mainstream media

The Big issue is a magazine that is outside of mainstream media. Because of this, it therefore shows different views and opinions to magazines found within the mainstream media as it has different ideologies. The intended purpose of the magazine is to help society and 'dismantle poverty' therefore this influences the type of content in produces within its magazines. This is different to mainstream magazines who usually are set up with the purpose to entertain and therefore have articles which feature content such as hairstyles, fitness tips and celebrity gossip.

In this front cover, Donal trump is being represented with his face as an ice-cream. The ice cream is melting which will be due to heat from the sun and this suggests global warming-something which Donald Trump said was not real. This along with the play on words 'Flake news' which is an ice-cream reference but also meant to be 'Fake news' suggests that The Big Issue believes that what Trump has said about global warming has been fake. To have him drawn in this cartoon manor, allows for him to not appear very professional and certainly not appear as one of the most powerful people in the world. This allows for the readers to not take him seriously and believe that he spreads fake news. The readership of The Big Issue will know about global warming and Mr Trump's views as they are well informed with current affairs.

Mental health issues are also being represented on the front cover but in a positive way as they are giving the readers tips on how their mental health can be improved. The Big Issue will have represented mental health in a positive way as everyone needs to look after their mental health- it is a societal issue and The BI wants to look after society.  

Comments

Post a Comment

Popular posts from this blog

Jungle Book - End of year question

Explain how changes in production and/or distribution methods have affected the film industry. Refer to Disney’s 1967 and 2016 versions of The Jungle Book to support your answer. In your answer you must consider how historical and economic contexts influence the production and/or distribution of mainstream films. Changes in production and distribution methods have affected the film industry in many ways which have allowed it to develop over the years. Historical and economic contexts have had a big influence on production and distribution as advancements in technology have effected the methods of production and distribution. For example, the film industry has advanced from physical distribution of DVDs and film strips to digital distribution of being able to stream content. Disney is part of the 'Big 5' film companies which means that it has a big budget to use for the production and distribution of films and this allows the company to have access to the newest technologies s...
Read more

Representation Theorists and Stranger Things

Image
Stuart Hall Representation Key Ideas:  Meaning is constructed by representation, by what is present, what is absent and what is different. A representation implicates the audience in creating its meaning but stereotyping tries to fix the meaning of representation in  a 'preferred meaning' A preferred meaning is what the media company wants the audience to decode from the media product and accept the message given. Stuart Hall applies to Stranger Things Throughout Stranger Things, there are many representations used and each have a meaning to be decoded by the audience:  Events and preferred reading Events and preferred reading Individuals and preferred reading Issues and preferred reading Social Groups and preferred reading Scientist is killed Scientist: clever, vulnerable The threat of an alien: powerful, mysterious Group of boys playing a game: intense game Mike: Leader as he is narrating game ...
Read more

The Big Issue - Lesson 3 - 26/01/21

Image
 Representation and The Big Issue Representation: how someone, something or somewhere is presented to someone else. Who/what does The Big Issue represent and why? The Big Issue represents big social issues e.g. poverty, racism. They present issues which mainstream media doesn't normally bring attention to. They give people a voice who aren't normally given one in mainstream media or are normally represented in a negative stereotypical way. They focus on representing reality and showing issues which are relevant on a wide scale. What we see on the cover of The Big Issue has been carefully considered to convey a message which suits the ideology of the street paper. However, how we interpret a text/representation is influenced by our awareness of social, political and historical context in which the text has been created. These representations ae created through the media language selected e.g. colour pallet, layout, typography. Who or what is being represented on the front cover ...
Read more