Audience theorists and Stranger Things
Fandom- Henry Jenkins Key Ideas: Believes that fans play a key role in the media. Textual poaching: audiences taking a media product and remaking it or reworking it to create their own meaning (fan fiction) Spreadable media New media has accelerated participatory culture in which audiences are active and creative participants rather than passive consumers Jenkins applies to Stranger Things The series has a strong fan base. Fans often create negotiated readings of the text Fans have done textual poaching Fans have helped in the marketing process as fan art was shared by official Stranger Things accounts. An example of textual poaching that someone has carried out is a video named 'Classic Barb: a stranger Things spin off' which features a 1 minute video focused on the character of Barb and highlights how in the show she was a background character but this video uses that and makes her a central character. This helps Stranger Things as it shows clips from th...