Evolving Media- Minecraft Article https://jamiedevivobu.wordpress.com/2016/04/20/introduction/ Sandbox game Developed by Mojang Bought by Microsoft for 2.5 billion dollars in 2014 In 2014 was the second most searched thing on youtube Users are able to do what they like Concept of the ability to do anything is like traditional toy Lego Word of mouth allowed the game to become big. Fans become 'prosumers' by creating youtube videos about minecraft Paratexts are anything that references or offers the customer a way into a key text Key Texts for Minecraft are console trailers, character memorabilia e.t.c The audience is a more active than passive audience as many youtube videos and blogs have been made about Minecraft. Video https://www.dailymotion.com/video/x1745rc 2009 Markus Perrson released an early version of Minecraft that he had developed in his spare time at home Openness of minecraft has allowed it to become popular as people can do what t
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How have MineCraft audiences grown? Mods: Mods were the original USP of minecraft, allowing users to create their own parts of the game and modify the game play. This was unique in gaming as games were almost uniquely producer created, and user played. The exploitation of web 2.0 has allowed for a democracy of the game that was unique in the industry. Minecon: A gaming convention that can be found all around the world and works in popularising the game. Multi-platform: Due to Minecraft being made using java coding, this allows for it to be available on multi-platforms- opening up new markets of profitability and increased exposure to new and existing audiences as they can play on many devices. Social media: Social media has allowed for MineCraft to become the big game that it is today as early advertising was done through social media such as YouTube. Fans would become prosumers by creating content of them playing MineCraft and uploading it on Youtube which increas
Practise Question- Explain how the political context in which newspapers are produced, influences and ownership and regulation. Refer to The Guardian and The Daily Mail newspapers you have studied to support your answer. (10 Marks) The Daily Mail is a right-wing paper meaning it supports the Conservative party which contrasts The Guardian which is a left-wing Labour supporting paper. Consequently, this affects the stories and the way they publish them in their newspapers. For example, The headline of The Guardian when talking about Brexit was: 'May urged to set out her changes to the backstop'. This headline surrounds the Prime minster at the time and mildly suggests that she needs to show the country what she is doing which could connotate that she isn't doing a fast enough job, therefore showing The Guardian to be critical of the conservative party. The Daily Mail's headline for this story is: 'In talks at last. Mrs May and man who refused to meet her'. The
The Guardian vs The Daily Mail: Representations of stories about Boris Johnson The Guardian and The Daily Mail are rival newspapers both with contrasting views on politics and society. The Guardian is a 'left wing' newspaper with its readership mainly being progressive people who want change. The Daily Mail is a 'right wing' newspaper with its readership mainly being middle class white men. This causes them to show stories in different ways. In the Daily Mail, they portray Boris Johnson as a man who they believe in, describing him as having a 'Master plan' which suggests he is going to help the country greatly. The article features images of him looking authoritative which implies that the paper believes he has a right to be in control and is doing it well. The paper also suggests that Johnson is strongly supported with the suggestion he 'will receive a more positive response back home'. This shows the support the paper has for Johnson and the b
Deadline Day Homework- Representation REPRESENTATIONS- How the media portray events, issues, individuals and social groups. Representations can be made through: Class Age Gender Ethnicity Disability The media can often portray people as sterotypes (characterization of an individual or group that has certain features). This links with the 'Representation Theory' by Stuart Hall who believes that sterotypes come about when there are people in power who come from a dominant group within society e.g white middle class men often hold a high place in society. Hall then goes on to believe that the media have ideas about the 'norm' in society which fits some people (usually the white middle class men) and everyone else is an outsider. This then creates an 'us vs them' ideology which emphasises difference and doesn't help sterotypes become more accurate or positive. Sterotypes are trying to be reduced with new rules introduced at the beginnin
Deadline Day Homework- Audience AUDIENCE: How the media forms target, reach and address audiences, how audiences interpret and respond to them and how members of audiences become producers themselves. When considering an audience group, you must consider: Age Gender Occupation Education. Media audiences can be targeted via occupation groups. The groups are broken up into: Group A: Lawyers, doctors, well-paid professionals Group B: Teachers, middle management, fairly well-paid professionals Group C1: Junior management, nurses, 'white collar' workers Group C2: Electricians, plumbers, 'blue collar' workers Group D: Manual workers e.g drivers Group E: Students, unemployed, pensioners An audience can be defined by how they think and by considering their values, lifestyle and attitudes; this is a psychometric audience profile. The profiles are: The Aspirer Wants status brands that show their place in society. Invests in luxury g
Deadline day Homework- Industry INDUSTRY- How the media industry processes of production, distribution and circulation affect its products. It is important to understand who owns the product and how does the ownership affect the way it is consumed. Media industries are now adapting to new needs of audiences, an example of this is the though new media which links to the 'End of Audience' theory by Clay Shirky. Shirky believes that passive audiences (audiences that mindlessly watch or read without having to really think or do anything) no longer exist. He believes we are now a more active audience (audience that interact with the media). He believes the media has changed to become 'New media' which is media that is created or curated by the individual, not the traditional media like news, movies or radio. Audiences are embracing new media through the internet and are using it to interact with creators of their favourite films and programs and some audiences are
Deadline Day Homework- Media Language LANGUAGE: How the media through their forms, codes, conventions and techniques communicate meanings. With language you must consider: Which modes are used in each of the media texts (e.g print, moving image, words) Which tools are used with each mode (E.g camera angles, font, colour) What meanings and effects they convey (E.g the connotations of the media language) The study of media language is called Semiology, which was made famous by Roland Barthes. He believes that there are many codes embedded into media language and it is the audiences' job to discover them and decode them. They are: Sematic codes = Have hidden meanings such as red and black associated with horror. Enigma codes = Mysterious parts of media which makes people want to read or watch on. E.g. newspaper cover saying 'Read on to find out what this means for us.' Cultural codes = Parts of the media that you are only going to understand if you are