Deadline Day Homework- Media Language
LANGUAGE: How the media through their forms, codes, conventions and techniques communicate meanings.
With language you must consider:
- Which modes are used in each of the media texts (e.g print, moving image, words)
- Which tools are used with each mode (E.g camera angles, font, colour)
- What meanings and effects they convey (E.g the connotations of the media language)
- Sematic codes = Have hidden meanings such as red and black associated with horror.
- Enigma codes = Mysterious parts of media which makes people want to read or watch on. E.g. newspaper cover saying 'Read on to find out what this means for us.'
- Cultural codes = Parts of the media that you are only going to understand if you are part of that culture.
- Proairetic codes = Signifies something is going to happen e.g a man pulling a gun out of his pocket shows he is going to kill someone.
- Symbolic codes = Images that symbolise something such as a red heart symbolises love.
Camera shot types are important for media language as they allow the director to create scenes which will keep audiences engaged. They are:
- Establishing shot
- Master Shot
- Long Shot
- Mid Shot
- Two Shot
- Close Up
- Extreme Close Up
- Over The Shoulder Shot
- Point Of View Shot
- High Angle = Makes the object seem small, insignificant or vulnerable
- Low Angle = Makes the object seem powerful, threatening or dominant.
- Bird's Eye View = An unnatural angle which can make objects seem strange. Puts audience in God like position looking down on the action.
- Canted Angle = An off kilter shot which often suggests confusion, disorientation or drunkenness.
- Eye Level = Neutral shot, gives the impression we are watching the action unfold.
- Positioning and body language of characters
- Lighting
- Hair/ makeup/ costume
- Setting and props
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