Opening to LFTVD question
How do LFTVDs from different countries use genre conventions to target audiences? (30) Long Form Television Dramas (LFTVDs) from different countries use genre conventions to target audiences as they aim to attract viewers in a way that will be entertaining and engaging. The genre conventions in which they use will depend on the size and demographics of their intended target audience. For example, Netflix has a mass audience due to it being available in 190 countries, this means that its LFTVDs are often polygeneric or genre hybrids in order to appeal to a wide range of people. Netflix uses vertical integration by producing some of its own content ('Netflix Originals') and due to it being an American firm, it produces many LFTVDs based in the US which means that many genre conventions in which it includes, reflect the lifestyle and values of US audiences in order to target them. The genre conventions in which it uses are still able to target a mass global audience as many well-