End of year questions- Improvement paragraphs R1 and JB
Radio One
Radio One has responded to industry-wide issues and challenges such as the decrease in overall radio listeners. A RAJAR survey for the first quarter of 2020 showed that the top 7 breakfast radio shows reduced in listeners but Radio 1 contrasted this downward trend by actually increasing their listeners by 1.3%. This may be due to the new features that the Radio 1 Breakfast Show has introduced to try and engage listeners as the radio show had previously been suffering with its lowest listener figures in 2017 of 5 million listeners therefore it had to introduce new features to encourage listeners. For example, they introduced Greg James as a new host who brought new features and segments such as the game 'what's my age?' The industry has suffered from an overall decrease in listeners but in particular it has a low listener count of people aged between 15-29 who are The Radio One Breakfast Show's target audience. This has meant that the radio show has had to work hard to overcome the challenges of the industry. A way it has done this is by carefully selecting its music choices. Due to the BBC being a PSB this means it has to stick to guidelines such as having music from upcoming artists as well as feature lots of UK music, which influences the music decisions. The show has a panel of experts meet and choose what songs will be played. They sort songs into three categories: A, B and C which correlate to the amount of times a song is played. The playlists are diverse and are chosen to attract the 15-29 year old target audience.
The Jungle Book
Disney was highly aware of how to build and maintain audiences nationally and globally, from the shaping of the original product to appeal more to a family audience, the marketing and distribution by its own company and merchandising through vertical integration. Disney used a range of marketing techniques when distributing The Jungle Book both in 1967 and 2016. In 1967, Disney used the resources which were available at the time to market the film, such as posters, billboards and trailers. Disney also used an element of star marketing by having famous jazz artists within the film as jazz was a very popular type of music at the time. The trailer marketed the film as a wholesome family film by the use of light-hearted comedy, family-friendly music and lovable characters. This was a contrast to the 2016 version of The Jungle Book which contained a darker tone.The trailer for the 2016 version was distributed on a range of platforms due to the technology being available. The trailer featured at major televised events such as The Superbowl which allowed it to be seen by a mass audience. Disney also used social media to market the 2016 version of The Jungle Book as Jungle Book accounts were created on Facebook, Instagram and Twitter. The accounts released behind-the-scenes clips as well as exclusive teasers for the film. The social media accounts also maintained the awareness of the film after it was released in cinemas to generate awareness for it being available on DVD and download. These differences in marketing techniques are due to historical and economic contexts at the time which affected the resources available to Disney.
Radio One has responded to industry-wide issues and challenges such as the decrease in overall radio listeners. A RAJAR survey for the first quarter of 2020 showed that the top 7 breakfast radio shows reduced in listeners but Radio 1 contrasted this downward trend by actually increasing their listeners by 1.3%. This may be due to the new features that the Radio 1 Breakfast Show has introduced to try and engage listeners as the radio show had previously been suffering with its lowest listener figures in 2017 of 5 million listeners therefore it had to introduce new features to encourage listeners. For example, they introduced Greg James as a new host who brought new features and segments such as the game 'what's my age?' The industry has suffered from an overall decrease in listeners but in particular it has a low listener count of people aged between 15-29 who are The Radio One Breakfast Show's target audience. This has meant that the radio show has had to work hard to overcome the challenges of the industry. A way it has done this is by carefully selecting its music choices. Due to the BBC being a PSB this means it has to stick to guidelines such as having music from upcoming artists as well as feature lots of UK music, which influences the music decisions. The show has a panel of experts meet and choose what songs will be played. They sort songs into three categories: A, B and C which correlate to the amount of times a song is played. The playlists are diverse and are chosen to attract the 15-29 year old target audience.
The Jungle Book
Disney was highly aware of how to build and maintain audiences nationally and globally, from the shaping of the original product to appeal more to a family audience, the marketing and distribution by its own company and merchandising through vertical integration. Disney used a range of marketing techniques when distributing The Jungle Book both in 1967 and 2016. In 1967, Disney used the resources which were available at the time to market the film, such as posters, billboards and trailers. Disney also used an element of star marketing by having famous jazz artists within the film as jazz was a very popular type of music at the time. The trailer marketed the film as a wholesome family film by the use of light-hearted comedy, family-friendly music and lovable characters. This was a contrast to the 2016 version of The Jungle Book which contained a darker tone.The trailer for the 2016 version was distributed on a range of platforms due to the technology being available. The trailer featured at major televised events such as The Superbowl which allowed it to be seen by a mass audience. Disney also used social media to market the 2016 version of The Jungle Book as Jungle Book accounts were created on Facebook, Instagram and Twitter. The accounts released behind-the-scenes clips as well as exclusive teasers for the film. The social media accounts also maintained the awareness of the film after it was released in cinemas to generate awareness for it being available on DVD and download. These differences in marketing techniques are due to historical and economic contexts at the time which affected the resources available to Disney.
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