End of year questions- Improvement paragraphs R1 and JB
Radio One Radio One has responded to industry-wide issues and challenges such as the decrease in overall radio listeners. A RAJAR survey for the first quarter of 2020 showed that the top 7 breakfast radio shows reduced in listeners but Radio 1 contrasted this downward trend by actually increasing their listeners by 1.3%. This may be due to the new features that the Radio 1 Breakfast Show has introduced to try and engage listeners as the radio show had previously been suffering with its lowest listener figures in 2017 of 5 million listeners therefore it had to introduce new features to encourage listeners. For example, they introduced Greg James as a new host who brought new features and segments such as the game 'what's my age?' The industry has suffered from an overall decrease in listeners but in particular it has a low listener count of people aged between 15-29 who are The Radio One Breakfast Show's target audience. This has meant that the radio show has had to wo