Question 3 LFTVD part 2

 'The differences in the codes and conventions of LFTVD reflect the different values, attitudes and beliefs of the audience that consumes them' How far do you agree with this statement? (30)

In your answer you must: 

• Consider the contexts in which LFTVD are produced and consumed 
• Explain how media contexts may have influenced the codes and conventions in the set episodes you have studied.
• Refer to relevant academic ideas and arguments 
• Make judgements and reach conclusions about the reasons for the differences in codes and conventions between the two episodes. 

Review of the introduction that I wrote

In your intro you need to include: 

• Keywords from the question 
• Specific detail about the industry
• Accurate terminology and accurate industry info
• Using connectives and discourse markers to continuously analyse both products
• Reference to social and economic contexts

My Intro: The differences in codes and conventions of long form TV drama reflect the different values, attitudes and beliefs of the audience that consumes them as the products need to ensure that audiences can identify themselves in aspects of the TV drama in order for them to be engaged with the product. Netflix has a large audience to entertain and engage therefore it has to include a range of shows that feature a range of codes and conventions to try and entertain their audiences in 190 countries. However DR is a public service broadcaster in Denmark therefore it needs to contain codes and conventions that reflect the values, attitudes and beliefs of its audiences as people there need to pay a Danish license fee of £291 per household for the service to run. If the audiences don't identify with the values, attitudes and beliefs of programs produced by DR, they may not pay their license fee, meaning DR's funding will stop therefore showing that their codes and conventions are strongly reflected on its audience.With DR being a PSB, it has more requirements that it needs to fulfil in its codes and conventions than the private company Netflix, but arguably Netflix needs to work harder to ensure the codes and conventions it portrays can appeal to its mass global audience whilst DR has a niche audience of Denmark. 

MY AUDIENCE PARAGRAPH

Both long form TV dramas Stranger Things and The Killing, reflect the different values, attitudes and beliefs of their audience through the codes and conventions in which they use. In 2016, Netflix worked with the Duffer brothers (Matt and Ross) to create Stranger Things. The show is poly-generic to try and appeal to the mass global audience that Netflix has due to approximately 167 million people being subscribed to the service. The show features an array of genres such as: sci-fi, romance, group/buddy, action, horror and coming of age. This has allowed the show to be able to reflect values, attitudes and beliefs of a wide audience as there is something for everyone to identify with. The use of genre hybrids relates to the theory by Steve Neale which states that genres are fluid and are often changing and mixing with each other to create hybrids which are engaging for wide audiences. 

In 2007, DR created the long form TV drama The Killing which reflected the values, attitudes and beliefs of its intended Danish audience through the use of reflecting on current social issues which were occurring in the country. This included corrupt politics, racism and conflict between Denmark and Sweden. The show used Nordic Noir conventions which allowed for the audience to relate to the issues mentioned but enjoy viewing them in a dramatised way. The show was very popular in Denmark with an average of 1.7 million viewers per episode and became popular outside of its native country with BBC 4 showing it past watershed on Saturday nights in 2011. This shows that the codes and conventions used in the LFTVD not only reflected the values, attitudes and beliefs of those in Denmark but a larger scale audience.