Audience of TK

How are the audience in the US and Denmark different?






How did the audience engage with The Killing?
  • DR set up a dedicated website during the original series which allowed viewers to cast their votes on who they thought the murder was. 
  • A blog in The Guardian newspaper in the UK accompanied the series.
  • Another website allowed people to write what Sarah Lund meant to them. 
Audiences and audience positioning of The Killing
  • 25-55 years old, ABC1, male and female
  • Significant female demographic- audience identification with a working mother.
  • Culturally literate- familiar with Nordic Noir and conventions of crime drama
  • Self-esteem: TK became 'must see' tv and received critical acclaim 
  • BBC4 audiences- expectations of well written, original, quality drama

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