The Rise of Netflix (podcast)

The Rise of Netfilx (Podcast)

  • Netflix created by 2 men in California: Marc Randolph, Reed Hastings.
  • Reed had borrowed Apollo 13 and had forgotten to give it back so was fined and thought of creating a home entertainment system where people can watch films without worrying to take it back. Came up with the idea of choosing online what you want to watch and the DVD would be delivered to you and you send it back once you're done- Netflix
  • They offered Blockbuster a 49% share of Netflix for $50 million which they denied. 
  • In 2000, Netflix on set to do $3 million whilst Blockbuster on set to do £6 billion. Netflix had 100 employees whilst Blockbuster had 60 thousand. 
  • In 2013, Netflix made its own series of a series well known  'House of Cards' and this is when Netflix started becoming big. They had previously been streaming other people's content and were now creating their own. They made sure to employ well known celebrities to create it. 
  • From having subscribers they knew information on what to make e.g they knew that the original house of cards was a hit. 
  • Didn't have barriers e.g didn't need content 24/7 and cover certain things like the BBC.
  • The success of Netflix is based on giving the control back to the viewer. 
  • Netflix has more freedom in what it can create. 
  • Netflix $130 billion now worth
  • $32 billion Netflix has borrowed to create shows, get programs, marketing
  • 160 million subscribers 

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