Semiology: Roland Barthes
Semiology = study of signs.
Signs = a word, image, sound
Denotation = literal meaning
Connotations =  thoughts and feelings associated with the denotation. Its the deeper meaning.
Symbolic codes = Images that symbolise something such as a red heart symbolises love.
Semantic codes = Have hidden meanings such as red and black are associated with horror.
Proairetic codes = signifies something is going to happen e.g A man pulling a gun out of a pocket shows that the man is going to kill someone.
Enigma codes = mysterious parts of media which makes people want to read or watch on e.g  A newspaper cover featuring the phrase 'Read on to find out what this means for us'
Cultural code = parts of media that you are only going to understand if you are part of that culture 

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